# 10 TRAITS --- ### **MODULE INTRO:** There are ten core traits behind effective personal brands. Here they’re posed as questions. Think of them as a checklist for all our actions... --- ### 01. Absolute Is everything you present true to who you are? Or at least who you are _striving_ to be viewed as? --- ### 02. Intentional Is there _deliberate_ reason for what you are doing? Are you benefiting yourself? Pause before posting. --- ### 03. Idiosyncratic Are you presenting yourself as a unique individual? How are you genuinely _differentiating_ yourself? --- ### 04. Synchronized Are you aware of _consistency_ across platforms? Are you contradicting yourself or staying persistent? --- ### 05. CONTEXTUAL Are you acknowledging the _setting_ in which you're presenting yourself? Is this the right place or appropriate framing in which to share? --- ### 06. BrIef Are you being succinct with what you are sharing? Are you wasting your or others' time? --- ### 07. Timely Why are you doing this now and not yesterday or tomorrow? Are you prioritizing your work in the right manner? --- ### 08. Valuable Are you providing value to yourself? Are you providing value to others? --- ### 09. PERMENANT Given that digital is everlasting, does it work in your favor? Are you acknowledging the eternal component? --- ### 10. Networked Given that everyone is connected, is this easily sharable or traceable? Are you acknowledging the social component? --- [Matt Klein](/content/diy-kit-lite?author=53fbd993e4b0819ee8c31019/index.html) April 28, 2020[Step 03.](/content/diy-kit-lite/tag/Step+03./index.html)